THERAPITAS
Therapitas, or as some know it as, "The Happiest Place in Oklahoma," is an organization dedicated to bilingual therapy practices ensuring Latino children have the same access to therapy as any other child. Here to offer hope, clarity, and community to patients and their families, Therapitas services include occupational, physical, speech, and feeding therapy.
One of the primary goals of Therapitas focuses on making all of their offices a fun, comfortable place for kids and their parents. Thus, an immersive mural experience was proposed. Utilizing the cheerful brand colors and even pieces of the actual logo, character designs were created to greet kiddos around every corner and in every room. Also taking notes from the brand's insignia, a colorful butterfly village encircled the top of the main playroom. These butterflies then flew down the hall in a tunnel filled with wings and flowers where children would eventually check out for the day.
MURAL DESIGN
Therapitas
Logo
Derived Shape
Language
Incorporation into Character Design
Resulting in
Memorable Details
